American Honda Reports October Sales

November 3, 2009

Honda and Acura models post double-digit gains

TORRANCE, Calif., Nov. 3 /PRNewswire/ -- American Honda Motor Co., Inc., posted total October vehicle sales of 85,502, a decline of 4.0 percent compared to October 2008, based on the daily selling rate*. Honda Division posted October sales of 75,751, a decline of five units versus October 2008.

Honda total car sales decreased by 4.4 percent, to 44,537. Honda light-truck sales decreased 2.3 percent, to 31,214. Models showing sales increases included Accord with sales of 23,210, up 13.1 percent; CR-V with sales of 15,667, up 14.7 percent; and Pilot with sales of 6,339, up 22.7 percent.

The Acura Division posted sales of 9,751 units, a decline of 7.0 percent compared to October 2008. The MDX was the best-selling vehicle with 3,834 units, up 23.0 percent; RDX was up 41.9 percent; and the TSX posted gains of 20.2 percent for the month.

*The daily selling rate is calculated with 28 days for October 2009 and 27 days for October 2008. The year-to-date daily selling rate is calculated with 257 days for both October 2009 and October 2008. All percentages reflect the daily selling rate.

For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.

                      American Honda Vehicle Sales For October 2009

                           Month-to-Date             Year-to-Date
                       October October  DSR**  October  October   DSR**
                         2009    2008  % Chg.    2009     2008   % Chg.
                         ----    ---- ------     ----     ----   ------
    American Honda
     Total              85,502  85,864   -4.0% 969,638 1,266,447  -23.4%
    --------------
       Total Car
        Sales           49,502  51,400   -7.1% 599,429   781,560  -23.3%
       Total Truck
        Sales           36,000  34,464    0.7% 370,209   484,887  -23.7%
          Honda Total
           Car Sales    44,537  44,944   -4.4% 545,791   709,540  -23.1%
          Honda Total
           Truck Sales  31,214  30,812   -2.3% 337,468   430,971  -21.7%
          Acura Total
           Car Sales     4,965   6,456  -25.8%  53,638    72,020  -25.5%
          Acura Total
           Truck Sales   4,786   3,652   26.4%  32,741    53,916  -39.3%
    Domestic Car
     Sales *            40,978  39,803   -0.7% 468,288   585,021  -20.0%
    ------------
       Honda Division   38,466  35,463    4.6% 439,894   545,022  -19.3%
       Acura Division    2,512   4,340  -44.2%  28,394    39,999  -29.0%
    Domestic Truck
     Sales *            33,803  29,986    8.7% 335,006   386,842  -13.4%
    --------------
       Honda Division   29,017  26,334    6.3% 302,265   332,926   -9.2%
       Acura Division    4,786   3,652   26.4%  32,741    53,916  -39.3%
    Import Car Sales     8,524  11,597  -29.1% 131,141   196,539  -33.3%
    ----------------
       Honda Division    6,071   9,481  -38.3% 105,897   164,518  -35.6%
       Acura Division    2,453   2,116   11.8%  25,244    32,021  -21.2%
    Import Truck
     Sales               2,197   4,478  -52.7%  35,203    98,045  -64.1%
    ------------
       Honda Division    2,197   4,478  -52.7%  35,203    98,045  -64.1%
    -----------------    -----   -----  -----   ------    ------  -----
    MODEL BREAKOUTS BY
     DIVISION
    Honda Division
     Total              75,751  75,756   -3.6% 883,259 1,140,511  -22.6%
    --------------      ------  ------   ----  ------- ---------  -----
       Fit               3,700   6,478  -44.9%  59,175    69,846  -15.3%
       Accord *         23,210  19,783   13.1% 244,579   333,011  -26.6%
         Memo:
          Accord Hybrid      0       1               1       197  -99.5%
       Civic *          15,868  18,582  -17.7% 223,751   304,297  -26.5%
         Memo:
          Civic Hybrid     239   1,621  -85.8%  14,405    29,218  -50.7%
       S2000                20     100  -80.7%     751     2,376  -68.4%
       Insight           1,739       0          17,530         0
       FCX                   0       0               0         6
       FCX Clarity           0       1               5         4   25.0%
    --------------           -       -  -----        -         -   ----
       Odyssey  *        6,783   9,208  -29.0%  84,761   121,249  -30.1%
       Pilot *           6,339   4,980   22.7%  68,215    84,410  -19.2%
       CR-V *           15,667  13,169   14.7% 158,573   171,193   -7.4%
       Element *           871   1,361  -38.3%  12,441    23,790  -47.7%
       Ridgeline         1,554   2,094  -28.4%  13,478    30,329  -55.6%
    ------------         -----   -----  -----   ------    ------  -----
    Acura Division
     Total               9,751  10,108   -7.0%  86,379   125,936  -31.4%
    --------------       -----  ------   ----   ------   -------  -----
       RSX                   0       0               0         1
       TL *              2,512   4,340  -44.2%  28,394    39,999  -29.0%
       TSX               2,298   1,844   20.2%  23,598    27,982  -15.7%
       RL                  155     272  -45.0%   1,646     4,038  -59.2%
    -----                  ---     ---  -----    -----     -----  -----
       MDX *             3,834   3,005   23.0%  24,814    39,893  -37.8%
       RDX  *              952     647   41.9%   7,927    14,023  -43.5%
    ---------              ---     ---   ----    -----    ------  -----
    Selling Days            28      27             257       257

       * Honda and Acura vehicles are made of domestic and global sourced
         parts.
      ** Daily Selling Rate

SOURCE American Honda Motor Co., Inc.