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Road Safety - A Social Responsibilty: Debmarine Namibia embarked upon a long road safety awareness campaign to promote and inculcate road-safety consciousness in Namibia

Debmarine Namibia ( embarked upon a long road safety awareness campaign to promote and inculcate road-safety consciousness in the country, primarily among its employees, but also aimed at drivers, passengers and the community members at large.

Watch the video:

Road safety and accident prevention are recurring, frequently explored subjects, although not always from the same perspective. The campaign conducted by Debmarine Namibia, was firstly rolled out internally among the company’s employees. The Company routinely captures and monitors road-related accident statistics of its employees and came to the realisation that with the rise in road-related risky behaviour, employees are more at risk away from the workplace than in the workplace. This led to the introduction of the internal Safety Ripple Campaign, designed to sensitise employees and create dialogue on the various aspects of risky road behaviour in an effort to encourage responsible safety culture and behaviour. Today, the Debmarine Namibia Facebook page published its locally produced video clip “Driving Safely Is A Social Responsibility”, which is a social experiment dealing with vehicle maintenance awareness. This is part of the Company’s external campaign, as a responsible corporate citizen to encourage other corporates and citizens to weigh in on addressing road safety, as a social responsibility.

Road Safety requires not only driver fitness, but also vehicle fitness. A well maintained vehicle not only speaks volumes about the owner, but also will protect its driver and passengers on the road. The video shows the diverse reactions of Namibian drivers/passengers from all walks of life, when suddenly being confronted with possible drastic consequences of vehicle failure on roads. It is a clear call-to-action to most Namibian drivers to regularly service their vehicles, especially in December, as fatal accidents are punctually on the rise at this time of the year.

Spotting risky behavior is part of the campaign, aiming to make the community more aware of the fundamental importance of vehicle maintenance, which could alone reduce road fatalities. For every person killed in traffic crashes, many more suffer serious injuries with life-changing consequences, such as the story showcased in the Debmarine Namibia’s video. Serious injuries are not only more common, but also often more costly to society because of long-time rehabilitation and healthcare needs.

While it may be obvious that accident-related events are linked to risky behaviour, in Namibia, rollover crashes are mainly attributed to speeding, fatigue, alcohol, but also worn-out tyres, resulting in the loss of vehicle control.

Drunk driving is only one of the leading causes of road accidents and it contributes significantly to accidents on the road. This led Debmarine Namibia to donate breathalyzers testing kits to the Private Sector Road Safety Forum and the MVA Fund worth N$ 130 000. The donation aims to support efforts to reduce drunk driving accidents and save lives.

According to the MVA Fund Road Crash And Claims Report 2016, Road crash fatalities have become one of the leading causes of deaths in Namibia. The most concerning fact, is that young people are representing nearly half of persons killed in road accidents; 72% of those killed are male.

Communications Manager, Stella Auala says: “Short cuts and quick fixes are risky. It is best to leave the servicing of your vehicle in the hands of trained automotive professionals. As they have the knowledge and adequate tools to diagnose and correct problems; and to ensure that you and other road users are safely back on the road.

This campaign stresses the need to make road-safety a habit rather than an act of compulsion to follow the rules. 

ABOUT the video clip:

“Driving Safely Is A Social Responsibility”

The feature is a social experiment aimed at reflecting a generalized attitude towards vehicle maintenance.  When confronted with the reality of possible consequences due to vehicle failures, the spirit of social responsibility emerges unanimously among participants.

Distributed by APO Group on behalf of Debmarine Namibia.

MEDIA ENQUIRIES For further information, please contact: Debmarine Namibia Corporate Communications  Tel: +264 61 297 8000 Fax: +264 811410538 

PRESS KIT o DEBMARINE NAMIBIA logo o Video Clip: “Driving Safely Is A Social Responsibility” o Infographics_Road Safety Campaign Artwork (Vehicle Maintenance) o Images: breathalyzers testing kits handover to the Private Sector Road Safety Forum and the MVA Fund o Facebook Page:

ABOUT Debmarine Namibia Debmarine Namibia ( is a joint venture marine diamond prospecting and mining company, owned in equal shares by the Government of the Republic of Namibia and De Beers.  Debmarine Namibia became operational in 2002 and mines in the offshore mining licence area off the southern coast of Namibia.  The Company operates five diamond mining vessels, namely mv Debmar Atlantic, mv Debmar Pacific, mv !Gariep, mv Grand Banks and mv Mafuta. The sixth member of its fleet is the exploration and sampling vessel the mv SS Nujoma. Two mining technologies are deployed, the airlift-drill and the crawler mining technology. The mining vessels mine diamonds off the ocean floor using highly advanced drill technology and supported with sophisticated tracking, positioning and surveying equipment. Debmarine Namibia is ISO 14001, ISM and OHSAS 18001 certified, in line with its commitment to safety and environmental management. Debmarine Namibia is a recognised world leader in marine diamond exploration and mining technology.  

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