How a $60 loaf of rye bread went viral in New York City: ‘It’s a conversation piece’
A loaf of bread has become New York City’s latest viral hit and, somehow, status symbol. At Rye, the first US outpost of Austrian bakery Martin Auer, a 3.3lb loaf of 100% rye sourdough sells for $60 in SoHo. Made with just water, flour, salt and time, the …